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Sara I. Santiago Rodríguez

BSBA - Marketing, Master's Degree in Artistic Production

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About me

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My name is Sara I. Santiago Rodríguez and I am a graduate of the University of Puerto Rico, Mayagüez Campus, with a Bachelor of Science in Business Administration with a concentration in marketing. In addition to my business studies, I am passionate about visual arts, which has inspired me to continue my education by pursuing a Master's in Artistic Production at the Polytechnic University of Valencia, as well as certifications in UX design and digital marketing.

Education

2024-2025

Master in Artistic Production

Polytechnic University of Valencia

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The Master in Artistic Production from the Universitat Politècnica de València with a concentration in technology, prepares artists and professionals in the visual arts to adapt to the labor demand with versatile training.

 

It prepares students to develop projects, encouraging experimentation, research and the application of their knowledge in various sectors of the visual arts such as animation, video editing and project methodology.

2019-2024

Bachelor of Science in Business Administration with a concentration in Marketing
University of Puerto Rico - Mayagüez

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The Bachelor of Science in Business Administration at the University of Puerto Rico teaches the fundamentals of marketing that includes: consumer behavior, market research, marketing strategy and communication, and data analysis.

 

As a graduation requirement, students must complete a Capstone simulation and present research approved by the

IRB (Institutional Review Board) to approve the degree.

Work experience

February 2024-May 2024

Perspectivas Globales

Internship - Mayagüez, Puerto Rico

  • Create promotional material (photographs, illustrations, etc.) for social networks and keep them updated.

  • Conduct interviews with applicants for memberships.

  • Maintain communication with program members.

  • Participate in the organization of events such as workshops and presentations for the professional development of members.  

July 2022 - August 2022

Freelance

Digital Artist - Hormigueros, Puerto Rico

  • Create drafts and concept art referred by clients.

  • Use the Procreate Program to make 28 drawings with human characteristics.

  • Develop a storyboard detailing the animation plans.

June 2020 - July 2020

Summer Transportation Institute UPRM

Mentor- Mayagüez, Puerto Rico

  • Observe student performance and collect data to evaluate program progress.

  • Advise high school level students with specialized computer programs for engineering projects.

  • Organize the time of the scheduled activities during the summer camp.

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Adobe Cloud

Microsoft 365

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Procreate

Abilities

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Miro

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Canva

Figma

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